The Story
Twenty Years of Service to an Iconic Retirement Developer.
“We have been working with EG Media for 20 years and, during that time, the EG media team has provided excellent advice and effective media strategies. At Beechcroft, we value honesty, consistency, market knowledge and commercial awareness and these are attributes that EG Media continues to demonstrate. We look forward to continuing our working relationship with the EG Media team in the future.”
Angela South, Sales and Marketing Director
The Situation
Beechcroft is a specialist retirement developer creating high-quality homes for independent people over the age of 55 in some of the most attractive villages and market towns in the southern counties. For many years, we have helped Beechcroft navigate an ever-changing media landscape, turbulent economic times and a rapidly evolving retirement property market.
Our Approach
Working closely with Beechcroft for more than 20 years, we have become part of the team. Gaining a deep understanding of the brand and the company’s needs has enabled us to deliver results. Rather than concentrating on the short term, we have focused on long-term sustainable growth and our approach and our effective media strategy has stood the test of time enabling us to communicate Beechcroft’s ethos, principles and the quality of the properties Beechcroft creates.
From the outset, our main focus has been to invest in high stature, trusted media that Beechcroft’s customers listen to and actively engage with. We select media that will make homeowners aware of the benefits of living in retirement communities and how Beechcroft, as a leading retirement specialist, is able to meet the needs of mature homebuyers.
The Outcome
During the two decades we have worked with Beechcroft, we have helped market over 64 developments across the southern counties. We have become Beechcroft’s trusted partners and we look forward to working with the Beechcroft team for many years to come.
